Search Engine Optimisation – normally known in the industry as SEO is one of the most critical elements of your online success. There are no shortcuts to success in this crucial area for having a successful web presence. It all boils down to knowledge of the search engine rules and knowing what not to do on your website is just as important as knowing all the things that you can do – that’s where Chip Ten comes in. Using our experience in the industry we have learnt what matters in getting your website to the top of the rankings.
So what makes a high ranking website that will not only gain but also hold great results for the long term? The answer – effort! It is the process of selecting and positioning a website’s targeted keywords, content and key phrases to ensure that the site appears high on search engine results lists when those keyword phrases are used as part of a web search by your users.
Even if your site is one of the best designed websites available, with great functional facilities and offers a unique product, if it has not been optimised properly for search engines, then there is every chance it will not be seen on the search engines or ranked as highly as it could be.
So where does the Chip Ten web team come in?
As part of our web design service, once your website has been designed, built and optimised, we will go to each of the major search engines to submit your site for indexing and set up an account you can use to help track your visitors and keywords. Then all you need do is wait as it takes some time for the search engine indexers to pick up the content and key words etc in order to rank your site. This will be enough to get your business online, found and generate new sales naturally without the need for costly advertising campaigns.
One thing to remember is that it is a tough world out there on the net and it is important to ring the changes on occasion and add new content and further enhance SEO as new rules come into place. If you notice your sites ranking slipping this can be an indicator of the need to get back in touch with us so we can carry out any necessary work to keep you ranking highly. One of our hosting packages comes with regular SEO work which means you can relax safe in the knowledge that we are busy beavering away to keep you up there without you needing to prompt us or pay extra when your rank drops.